By: Leana Sindi

Creating an online presence for your business requires a well-thought-out strategy and planning before you can get started on building the platform itself. This post will cover what information you need to have about your business before creating your website and how to plan out your website pages and content strategy.

By: Kimberly Bui

Launch Local’s goal is to empower small businesses and nonprofits across the nation to build sustainable digital platforms. When the Timberland Espresso team approached us, they needed help doing just that. Read more about how we helped this WA based local coffee shop attract more customers by improving their digital presence and increasing engagement with the brand.

By: Gloria Liu

Building a website for your small business or personal blog has never been easier. No coding required. However, there are so many web design platforms available, how do you choose one? In this post, we will introduce you to a carefully curated selection of the best + easiest site creator platforms and guide you on choosing the right one for you and your business.

By: Rutuja Kharate

SEO may be the most important technique for a business in reaching new customers. This post will explore 5 SEO strategies you can use to improve the visibility of your small business in 2021.

By: Leana Sindi

If you’ve been struggling to keep your business afloat - you may be wondering, where do I start? We will highlight 4 key challenges for small businesses in the pandemic and provide clear guidance on tackling those issues.

By: Leana Sindi

So your home became your office? In this post, we will guide you in practicing personal self-care and introduce work-from-home tips + resources, as well as remote work communication/project management tools you can use with your team.

By: Leana Sindi

Are you thinking about your business strategy or struggling to budget? In this post, we will cover how to allocate your resources effectively between the maintenance vs the growth of your business, adapting your business model or target market for changing consumer behaviors, and putting any idle or inefficiently-used resources to good use.

By: Leana Sindi

Right now, a major issue for small businesses is access to capital. In this post, we’ll introduce you to two channels for accessing cash: crowdfunding and applying for grants. We will also cover channels for recruiting affordable human capital to propel your business forward.

By: Leana Sindi

Maybe you had to close down your physical location or you’re not getting enough foot traffic, or maybe you’re realizing you need to connect with more potential customers in a meaningful way. In this post we’ll get you started on developing your online store, social media marketing and data analytics.

By: Isha Patel

Online reviews are often the go-to for potential customers looking to get a first impression of your business and they are a huge part of a business’s reputation. We’ve curated and summarized some best practices & strategies for how to respond to the different types!

By: Leana Sindi

In the midst of the pandemic, small businesses have been amongst the economy’s greatest casualties. The Launch Local team is here to help and we partnered with Classic Carolina, a brick-and-mortar UNC apparel store. Poring over whatever data analytics the store had and our own market research, our team devised a game-plan to get Classic Carolina on the digital map and improve internal processes.

By: Kimberly Bui

Here we focus on marketing tips for three specific apps: TikTok, Instagram & Facebook. Finding the strategies that are perfect for you and your business is essential in establishing your brand. Remember, sell the problem you solved and not the product!

By: Hiral Patel

The power of social media to take businesses to new levels is incredible. Social media makes it easier for friends and family to support your business while also displaying your products to new customers. As you establish your social media presence, we have curated a list of ideas to keep in mind.

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