Adapting Your Small Business in Covid-19: A Guide
Welcome all small business owners and to anyone reading this. Tough year? Hell yeah. If you’ve been struggling to keep your business afloat or perhaps you want to be proactive in keeping any pandemic-related issues at bay - you may be wondering, where do I start?
Starting anything can feel like the hardest part - but you’ve taken the first step by looking for help and we’re here to answer your call.
In this article we will highlight 4 key challenges for small businesses in the pandemic and provide clear guidance on what your options are for tackling these issues, with links to quality resources from top companies to help you on your way.
Sound good? Great. Let’s walk through this together.
The four key issues we will be looking at are…
Moving online - switching to online stores, leveraging social media + data analytics
Signs this is for you: Physical location closure, declining foot-traffic to place of business, fewer customers/no new customers, few loyal customers but lacking the numbers to be sustainable
Accessing capital - crowdfunding, applying for grants, human capital
Signs this is for you: Struggling to pay basic bills, not enough money to invest in growth
Managing your resources - maintenance vs growth, adapting your business model + reallocating your resources
Signs this is for you: Permanent/temporary business closure, decreasing/insufficient revenue stream, limited market, not enough growth or conversely, too much spent on growth and not enough capacity to handle it
Balancing work + home - staying healthy (mind + body), WFH tips, remote work communication/project management tools for your team
Signs this is for you: Burnout, fatigue, employee complaints, diminished work productivity, general slowness and feelings of hopelessness
If you are struggling with more than one of these issues, do not panic! You are not alone and there is a way out. The best thing to do is to focus on one area - whichever seems most pressing - understand your issues, then create a strategy. Then you can move on to the next one. We are here to help you do just that, all you need to do is keep reading.
Now you’ve got a glimpse of what we’ll be covering, let’s get into it.
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